Someone searching for a new church home or even an unchurched person looking to learn more is more likely than not to use Google to either find or research a church. Making sure that they find your church requires a holistic approach that involves both what is on your website and on third-party directories.

Making sure your church information is consistent across all the important directories while utilizing best practices can be time-consuming and difficult to manage. The good news is that there are easy-to-use tools and resources to help automate these tasks that are either free or incredibly inexpensive.

Reviews accomplish a variety of mission-critical tasks. First, they help church seekers get a better understanding of who you are and what your community means to the people who belong to your church. Secondly, a large number of positive reviews helps you stand out in the search results, greatly increasing the chances someone will click through. Finally, they help you spot issues with your church and (with God’s help) address them.

It doesn’t matter how much money you spend on tools, assets, and advertising, you will never achieve success if you don’t fully map out the user journey/experience.

From what you highlight on third-party directories to the user experience on your website, it is essential for you to give your visitors what they need and when they need it.

Direct Mail

Paid Media

Etc.